A version of this blog was originally posted on the Gates Foundation's Impatient Optimists site.
In the rural region of Afar, Ethiopia, regular electricity and cell phone use is still rare. Daily newspaper routes do not extend this far past Addis's city limits, and radio programmes remain stubbornly inaccessible, with very few broadcasts made in the Afar language.
And yet, here in one of the hottest and most remote places on earth, a social network thrives, rivalling anything Silicon Valley has to offer.
This network, a living internet, is call dagu, a way of communicating perfectly suited to the Afar pastoralist way of life, and a crucial component of successful development interventions with the community.
I have witnessed it myself as the co-founder of the Action for Integrated Sustainable Development Association (AISDA), a local NGO working with the Afar people to end female genital mutilation/cutting (FGM/C), improve livelihoods and access to water.
The dagu custom dictates that, when you meet someone on the road who has travelled some distance, you must stop and exchange news.
The conversation often begins with the phrases'Iytii maha tobie?' and 'Intii maha tubilie?' ('What have your ears heard?';'What have your eyes witnessed?'). Answers cover all matters of community importance: weddings, funerals, conflicts, alliances, issues of livestock, road conditions and even the newly-understood dangers of traditional FGM/C.
Our success – convincing four districts, particularly Dalifage and Dawe, to ban the practice of FGM/C, establishing vaccination programmes for livestock across huge swathes of desert, improving water access and facilitating local solutions to water-borne diseases – is due in large part to being embedded in, and embraced by, the community we serve.
Just as day-to-day life in the Afar desert is a world away from the modernity of Addis, so too the challenges and opportunities of local NGOs are far removed from the experiences of larger, international organisations.
Our staff agree to live in the field for months at a time without any reliable way to communicate with their families. They travel long distances by foot in temperatures that can exceed 46C, and are exposed to malaria among other illnesses.
But despite this physcial and psychological isolation it is not staff turnover that is our greatest challenge; it is fundraising.
Necessarily, organisations like ours succeed because of our commitment to the local communities; our most important relationship is with them, not donors.
Our dedicated focus to the frontline of development should not undermine our own sustainability, but it can. Which is why it is so important that each different development actor recognises the role they should play, and make the required sacrifices to do so.
For local organisations, we have the relationship with local people, but lack money and international visibility.
For foundations and other institutional donors, they have the ability to support our efforts with flexible funding and help us access higher levels of profile and policy.
That requires the championing of grantees, not using them as trophies.
This is something the new Fund the Front Line campaign led by Stars Foundation with support from the Bill & Melinda Gates Foundation, Pears Foundation and Charities Aid Foundation is trying to achieve.
The Fund the Front Line campaign is one way that a group of foundations is trying to shine a spotlight on local actors and challenge other donors to do the same.
In fact, the campaign is a lot like dagu itself:
I think we'd all agree a bit more of that in the development system couldn't hurt.
Masresha Andarge is the founder of Action for Integrated Sustainable Development Association (AISDA). He is currently studying at the International Institution of Social Studies in the Hague, majoring in Social Policy for Development and Poverty Studies.
AISDA won the Stars Impact Award for Health in 2012. It was one of six local NGO beneficiaries of Fund the Front Line, a match funding campaign supported by the Bill & Melinda Gates Foundation that seeks to highlight the experience of local organisations on the front line in the fight against poverty.